ALC - CareerArc blog

Celinda Appleby, Head of Global Recruitment Branding, Oracle

Guest Post | By Celinda Appleby, Head of Global Recruitment Branding, Oracle | @celindaappleby – Veiw Celinda’s #TalkHR Webinar “Employer Branding 101.”

After the NYT exposé of (allegedly) Amazon’s “Bruising Workplace” and following the quick rebuttal from Amazon employees and execs–including from CEO Jeff Bezos himself–highly differing opinions began surfacing from all corners of the media.

On one side were those who blamed the company for instituting a culture of overwork and sabotage, as claimed by the testimonies of Amazon ex-employees. On the other side were those who suggest Amazon employees knew exactly what they were signing up for. Somewhere between were those who ask if we could really blame Amazon for “perfecting what the American work culture created?”
Beyond the deluge of opinion pieces, and before getting lost in debate, what employer branding lessons can we all take away from this story?

 

We’ve all seen them, and some of us might even have them–that “professional headshot” that’s far from professional. On LinkedIn, your headshot is likely the first element on your profile that anyone focuses on. To make sure you, and perhaps even your employees, are representing their personal and employer brands at their best, we put together a list of the six most common types of LinkedIn photo sins so you can avoid (or stop) committing them.

 Guest Post | By Mira Greenland, VP, CareerArc

The HR-Marketer has emerged. As more companies adopt social recruiting, HR professionals are urged to learn new skills and quickly adapt to recruitment and sourcing in the social age.

However, with social recruiting still a relatively new field, most of the VPs of HR and Talent Acquisition and Employment Branding, Talent/Recruitment Marketing, and Social Recruiting Managers are still developing their social media experience.
HR leaders have a choice: Either adopt enough social recruiting skills to be dangerous, or learn just enough social recruiting strategy to find, hire, and manage someone else to help or join your recruitment team.
When choosing the latter, many HR leaders hire staff, consultants, or elect someone from their existing team to do the job–a job which they themselves may not fully understand. With so many HR-Marketers, social media managers, and employment brand marketers who are declaring “expert” status in social media strategy, how do you know who is truly qualified? How do you know which people to hire and how to manage them effectively?
We’ve put together a list of interview questions to ask when hiring a social recruiter   These questions are designed to serve two purposes: First, to structure the interview so that your candidate educates you on social recruiting; second, to help you see what the candidate can offer you and your company.

This first set of questions focuses on high-level concepts and tests a candidate’s grasp of social media strategy.

Millennials will make up roughly half of the American workforce by year 2020. What’s your strategy for hiring top millennial talent today to lead your company tomorrow? Read this roundup to learn where this generation is looking for opportunities, and what they are looking for.

Our newly released 2015 Employer Branding Study revealed that enhancing and protecting employer brand is a top priority for today’s HR leaders. Read up on the latest in employer branding posts for best practices and tactics in this quick article roundup.

Guest Post | By Audra Knight, Integration Specialist, CareerArc

Twitter Chats List Updated on Dec. 14, 2015

We surveyed 218 HR professionals and 1369 employed and unemployed working professionals on their views of employer branding practices, impact, and influence. The slideshow below is an excerpt of the report.
Download the full study here.

So you’re officially on Twitter: You have an account set up, with a real (non-egg-head) photo, and have grown to really love the limits of 140-character communication. You tweet content relevant to your industry and occasionally share links to job postings, or what we call job tweets.
You have the basics of social recruiting covered; it’s almost all you need. But the one thing you lack is also one of the main reasons why you joined Twitter to recruit talent and promote your employer brand: applicants.
Want to know what you might be doing wrong, and how to fix it? Here are the four likely Twitter mistakes you’re making that could be costing you your best hires.

$70,000. This dollar amount dominated headlines this past week after Dan Price, CEO of credit card processing company Gravity Payments, announced his surprising move to set a $70k minimum wage for his entire workforce.

Moreover, Price also revealed that in order to fund the wage increase, he is slashing his own $1M annual salary down to the $70,000 salary floor.
Watch the video of Price delivering the good news with his staff, and pay close attention to the amount of jaws that drop as he discusses the details of the raise.

Price’s decision received a great amount of praise and, as Price expected, critiques from naysayers. However, he may have just inspired a movement.
Salesforce CEO Mark Benioff announced today that in an effort to ensure “women are treated 100 percent equally at Salesforce in pay, opportunity and advancement,” he will be, “methodically examining the pay of all 16,000 employees at his cloud-based software company to ensure pay equality.”