How to Get Executive Buy-in for Employer Brand – A Webinar Recap
As a talent acquisition or marketing professional, you understand the impact an employer branding strategy has on attracting top talent to your organization. From gaining a competitive advantage to attracting ideal candidates, your employer brand can be the main key to your recruiting success.
Although in some cases, executive leaders may not be aware of the impact their employer brand can have on their talent strategy, let alone be aware of the term “employer branding,” thus making it very difficult to justify the investment needed to launch your employer branding strategy.
Talent acquisition professionals tuned into our World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier hosted by Charlotte Marshall, VP of Digital, Social Media & Employer Brand at Magellan Health to learn how her radically different approach makes exec buy-in much easier.
But how easily are HR and talent leaders gaining buy-in for employer branding? Charlotte polled the attendees and found that over 73% of the audience thought securing this investment was not an easy task at their organization.
It came as no surprise to us that this was the case, further validating the assumption that educating and convincing executive teams to invest into an employer branding strategy is one of the most common challenges talent acquisition professionals face while trying to grow their recruiting efforts.
In order to recap this latest CareerArc the #talkHR webinar, we’ve highlighted three of Charlotte’s approaches different ways to achieving executive buy-in for your employer branding strategy.
Watch the webinar >> World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier
