ALC - CareerArc blog

Protecting one’s employer brand is more important than ever as social media and review sites have become the online employee bullhorn to rave and rant about workplace practices.
Layoffs in particular have been observed to incite instant employee reaction on sites like Twitter, and companies have become more vigilant in defending their reputation and finding more preventative ways, such as providing career and transition assistance to affected employees, to get ahead of a bad review.
But do unemployed workers really use social media to discuss jobs, employers, and their employment status?
A recent study weighs in on the topic: Researchers from the Universidad Carlos III de Madrid mined and tracked a database of 19.6 million geo-located tweets published between November 2012 and June 2013 in Spain—a country plagued by a crushing 24.4 percent unemployment rate.
The study found these 3 surprising correlations between Twitter use and unemployment:

In a recent CareerArc-sponsored ERE webinar, Nicole Dessain—independent talent expert and consultant at talent.imperative inc.—led a talk on the Top 10 Talent Trends of 2014.
After presenting all ten trends, which you can view by downloading the slides here, Dessain polled webinar participants, revealing the top two trends HR pros believed would make the most impact in the coming year:

The age of social media has changed how we’ve gone about recruiting talent. We don’t own employer brand. It’s owned by the perception of an internal and external audience. – Carrie Corbin

Our last webinar, 3 Ways to Turn Happy Employees Into Powerful Brand Advocates on Social Media, was co-hosted by Carrie Corbin—an HR and recruiting leader and practitioner known for building award winning recruitment marketing programs in Fortune 50 companies such as AT&T and Samsung.
Carrie delivered a comprehensive primer on how to launch and expand employee advocacy programs using social media. The 1-hour webcast was packed with concrete advice on what to do, and what not to do, when attempting to build an influential employer brand. Below are just a few key takeaways from the talk. Access the presentation deck and recording.

Employee turnover is one of the costliest hiring challenges today, which is why companies are focusing on more ways to recruit and retain talent—from investing in workplace benefits programs to making headline-worthy pay increases.

In this post, TweetMyJobs, a division of CareerArc, profiles a customer, International Cruise & Excursions, Inc. (ICE)–a B2B provider of travel-based rewards and loyalty programs. Their main recruiting challenge? Hiring high-demand telesales talent in the competitive call center capital of Scottsdale, AZ. Through their example, learn how to decrease employee turnover through social recruiting. (Download the full case study now.)

We released new data today with WorkplaceTrends.com on workplace flexibility and work-life balance in a study entitled the “2015 Workplace Flexibility Study.” We surveyed over 1,000 professionals (both employed and unemployed) as well as 116 HR leaders to understand their views on workplace flexibility.
Interestingly, 67% of HR professionals think that their employees have a balanced work-life, yet almost half (45%) of employees feel that they don’t have enough time each week for their personal activities. While that disconnect exists, HR leaders are certainly aware of the benefits of workplace flexibility in their recruitment and retention efforts: