At LaFleur, we’re an outdoorsy group of hikers, bikers, farmers, gardeners, and houseplant aficionados. So when it came time to choose our July and August volunteering opportunities, we selected two great organizations that let us get our hands dirty and take care of the Earth — Schuler Farms and Friends of Grand Rapids Parks.
What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter Stuart articulated to define pornography: You know it when you see it. If you genuinely believe the digital marketing content you’re publishing is high in quality, then there are probably plenty of people who will find it helpful.
Today’s small and local business environment is increasingly competitive. You need to be agile, responsive, and connected to your community. You might feel that adding a professional optimized website to the mix sounds overwhelming, especially when a portion of your customers never click on your links. You’re probably wrong.
Privacy and security are persistent concerns for internet users that have continued to increase in recent years. A 2016 Pew Research Center survey demonstrates that most people have experienced a data breach, and many don’t trust companies or governments to protect their data.
LaFleur is committed to giving back to our community through our monthly team volunteer projects. This April, our volunteer efforts took us back to the Humane Society of West Michigan for the next stage of our Adopt-A-Room project.
Before I worked at LaFleur, I never realized how much impact a business’ volunteer efforts can have on a community. We believe that our service hours strengthen both our workplace and West Michigan. Not only that, but the LaFleur team makes it fun! I don’t feel like I’m working when we volunteer; I feel like I’m hanging out with my co-workers outside of the office while having a positive impact on those around us.
Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services!
At LaFleur, we pride ourselves on our open communication and transparency with clients. That means we get a lot of great questions and the occasional complaint. When this happens, we listen to our client’s concern, analyze relevant data, and create solutions to meet their needs.
LaFleur believes in investing in our community, both as a business and as a neighbor. This winter, we had the honor of lending our many hands to our friends at Dégagé Ministries and the Humane Society of West Michigan.
Most lawyers understand the need for a robust marketing strategy in today’s competitive economy. However, many attorneys still struggle to find time to dedicate to digital marketing. Even if you don’t have time to learn the ins and outs of every digital marketing tactic, however, you can still benefit from knowing the answers to common questions that often come up.