How to brand your law firm with strategy, empathy, and consistency
What’s in a brand identity?
You may not think of your legal practice as a “brand,” but just like Gap, Target, MasterCard, or Subaru, it is. Done well, a law firm brand creates a memorable picture of your firm, builds trust with current and potential clients, and helps your firm stand out in the legal industry. So how do you effectively manage your brand and develop a brand identity?