Artificial intelligence (AI) has already begun reshaping the legal industry. Whether you’re using AI-powered research tools, automating client communications, or considering predictive analytics to assess case outcomes, the landscape is shifting fast. Yet, for many law firms, AI still feels more like a buzzword than a practical tool. How can you ensure your firm is ready to harness AI’s potential without creating unnecessary risks or disruptions?
GRAND RAPIDS, MI – LaFleur Marketing is excited to announce that Core Insights is now Clearboard, marking a new chapter in the agency’s mission to democratize data and empower businesses with actionable intelligence.
“In small ways like this – and in larger ways, too – we Americans need to reconnect with one another.” -Robert Putnam, Bowling Alone
We live in a world of ideological...
Your firm is juggling a dozen marketing initiatives—social media, email campaigns, SEO, paid ads—without enough time, budget, or bandwidth to give any of them the attention they deserve. You know that staying competitive requires a high-quality, data-driven marketing strategy, but investing in a full team of specialists feels impossible. If you’ve ever wondered whether there’s a more flexible, cost-effective way to achieve your marketing goals, you’re not alone.
Schema markup and SEO. There’s a lot of talk about it being essential to both search engine and generative engine optimization. Let’s be clear: while schema markup offers benefits, it’s not a fix-all. Alone, it won’t address your website’s lagging performance or ensure your brand appears in AI-generated results.
Note: This article was written and edited by humans, with outlining support from ChatGPT.
For decades, one thing seemed certain. Content and SEO were king. But today’s landscape has shifted. The direct correlation between organic traffic and leads is wavering. Today, you might see increased conversions— even if your monthly traffic is declining.
Every business wants to scale and grow. But trying to grow your marketing program without a clear, data-driven plan is like driving cross-country without a map: inefficient, risky, and a potential drain on resources.
For many attorneys, the thought of retiring or transitioning out of their practice can feel daunting. How do you ensure your firm continues to thrive while securing a successful exit for yourself? In a recent conversation on the Legal Marketing Radio podcast, I spoke with Jeremy Poock, Principal at Senior Attorney Match, about the complexities of law firm exit strategies and what it really takes to maximize the value of your firm.
Leadership principles transcend industries. Whether you’re leading a military battalion or managing a team in a business, situational awareness is a skill that sets great leaders apart. This concept, central to a recent conversation between Lieutenant Colonel Matt Rasmussen and I, offers lessons for decision-makers navigating complex environments.