In the not-too-distant past, all it took for an attorney to build a large and profitable client roster was to run a successful, ethical practice while generating inbound referrals and quality word-of-mouth advertising from past and present clients.
Too often, digital marketers focus almost all of their attention on the most challenging marketing objective there is: turning complete strangers into strong leads through content marketing, pay-per-click advertising, and email drip campaigns. The reality is, though, that most of the attorneys we work with at LaFleur Legal Marketing don’t get the majority of their cases this way, and they never will.
Email marketing should be a part of every law firm’s online marketing strategy. With up to a 4,300% return on investment, this crucial and versatile marketing tool is integral to the success of your digital marketing efforts.
It’s no coincidence that nearly everyone has heard a lawyer joke. While it’s difficult to admit or acknowledge the negative feelings that people have toward one’s own profession, the numbers don’t lie: in a Gallup poll from 2023, only 14% of respondents rated the “honesty and ethical standards” of lawyers as “high” and only 2% as “very high.” In that same poll, 22% rated attorneys’ honesty and ethical standards as “low” and 9% as “very low”.
You’ll find many differing opinions when it comes to the choice between directing your firm’s web traffic to a dedicated landing page or an organic webpage on the primary website. There are strong arguments to be made for both options, but either way, the choice isn’t as simple as it usually appears on the surface.
While many experts attempt to draw a line between advertising and marketing, very few can agree exactly where that line is. Is advertising paid for while marketing is not? Is marketing part of advertising or advertising part of marketing? Is advertising primarily visual while marketing is primarily textual? Does marketing involve preparation while advertising implies execution?
It’s no secret that lawyers have a mixed reputation in the eyes of the public. While there are a great many ethical and upstanding attorneys, a few bad apples tend to ruin the bunch — at least as far as popular opinion is concerned.
Your web content management system (CMS) is the backbone of your digital presence. It is the framework upon which your website content is created, uploaded, and explored.
“Amateur” isn’t supposed to be a dirty word. Its origin comes from the Latin “amare,” meaning “to love,” which in turn leads to the noun “amatore” — “lover.”
Sharing information on social media sites as well as personal and professional blogs, especially for those in the legal industry, is often a double-edged sword. Here are some important things to watch for.