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Email Marketing Means Sending as Many Emails as Possible, Right?

Absolutely not. 

Email marketing is essential to communicating with your past, current, and future clients. It’s a fast, easy, and non-invasive way to get information into the hands of your target audience when it is convenient for them to read it. 

Brand identity can be a tricky thing to pin down, especially for law firms. Most attorneys and executives think of their brand as their logo or their tagline or their elevator pitch, but beyond that, they struggle to communicate their firm’s positioning. It’s almost as if they’re strangers to themselves. They know they work hard and achieve great outcomes for their clients, but they can’t tell you exactly what their brand represents. 

Everyone Knows Quality Online Copywriting Is Essential

By now, most businesses know they need a content marketing strategy of some kind. “Content is king,” “content marketing is the new SEO,” and other catchy aphorisms have hammered that point home. 

Lots of companies are adding podcasts to their digital marketing mix right now — and with good reason. Podcasts are a booming business. According to a 2016 report from Edison Research, more than 57 million Americans listen to podcasts on at least a monthly basis, which represents a 23 percent increase over the previous year. 

Consistency is one of the hallmarks of building trust. Without it, your customers and clients won’t know if they can depend on you. With it, you could have a loyal customer for life. 

Get Off on the Right Foot!

You’ve implemented a lead generation strategy to get more potential clients on your radar, and it seems to be working. Great news! Lead generation and list building are important facets of any good holistic digital marketing strategy.  

More Traffic Isn’t Always Better

Seeing more and more website visitors every month is a great feeling, but what if your phones still aren’t ringing? If we’re all being honest, website traffic is a classic example of a vanity metric — it looks great, but it tends to only be loosely associated with the real results most law firms and other businesses are after: conversions such as phone calls, form fills, chats, and emails in which a potential client is making contact. 

Content marketing is incredibly competitive

Sometimes, the scale of something can paralyze our powers of comprehension. For example, there are over 1 billion websites on the internet. Of those websites, only about 10 of them will show up on the first page of Google for any given search query – that’s 0.00000001%.

Imagine that you’re driving to meet a lawyer for the first time. You arrive at their office, and it’s in a run-down and seedy-looking strip mall. The pavement out front is cracked, and as you enter through the smudged and dingy glass door, the peach-colored (yes, peach) paint in the entryway is peeling.