lafleur maia

Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles should be tastefully populated with crisp, professional testimonial videos featuring enthusiastic clients.

LaFleur’s commitment to volunteering is especially important to me, and so is Gilda’s Club Grand Rapids, where several members of our team recently spent a fun evening volunteering. Gilda’s Club provides free emotional healthcare to children, adults, families, and friends on any kind of cancer journey or those grieving the death of someone in their life due to any cause.

As part of our community volunteer initiative, LaFleur recently partnered with Friends of Grand Rapids Parks, the Brewer’s Grove, and other volunteers focused on giving back to the community.

Our volunteer days are always a bit of an adventure. With each team member having a chance to determine each month’s volunteer project, we get to give back in lots of different forms and fashions. This past month, Sarah LaFleur chose an organization she serves on the board for and one that is very near and dear to her heart: Slow Food West Michigan in cooperation with Reformation Growers.

As part of our community outreach initiative, LaFleur recently partnered with KaBOOM! and a group of community volunteers to rebuild a park and playground on the site of an historic school in Grand Rapids, Michigan. Within 48 hours, the team cleared the land, constructed a modern playground, and welcomed community members to the new park. We’re honored to have been part of this remarkable project.

Does Your Healthcare Marketing Team Have an Effective Content Marketing Strategy in Place for Open Enrollment?

For healthcare organizations (HMOs, PPOs, independent hospitals, clinics, insurance carriers, etc.), open enrollment is like Thanksgiving, Christmas, and the Super Bowl all rolled into one — except with more planning and less cheer.

Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them, you give them your business card and write your personal phone number on the back so you can keep in touch.

Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services.

We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the entire piece — or maybe without even clicking through and reading any of it at all.