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We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the entire piece — or maybe without even clicking through and reading any of it at all.
Seeing more and more website visitors every month is a great feeling, but what if your phones still aren’t ringing? If we’re all being honest, website traffic is a classic example of a vanity metric — it looks great, but it tends to only be loosely associated with the real results most law firms and other businesses are after: conversions such as phone calls, form fills, chats, and emails in which a potential client is making contact.
Sometimes, the scale of something can paralyze our powers of comprehension. For example, there are over 1 billion websites on the internet. Of those websites, only about 10 of them will show up on the first page of Google for any given search query – that’s 0.00000001%.
Your web content management system (CMS) is the backbone of your digital presence. It is the framework upon which your website content is created, uploaded, and explored.
“Amateur” isn’t supposed to be a dirty word. Its origin comes from the Latin “amare,” meaning “to love,” which in turn leads to the noun “amatore” — “lover.”
As a college professor who regularly teaches (and who prefers to teach) foundational writing courses that every student is required to take, I’m faced with a lot of hostility—usually on the first day of class when I ask each student to explain why he or she is taking my class. While about half of them say, “to get an A” (that’s a criticism of our society for another day), I’m also met with my fair share of shrugs and plenty of students who simply say “because I have to.” Naturally, there are always a few Goody Two-Shoes who try to parade their virtue by saying, “to learn more about writing.” (In a writing class? You don’t say!)