Helping Our Local Community in Grand Rapids — One Blood Donation at a Time

Every month, a team member at LaFleur chooses a way for our organization to give back to the community and make a positive impact. In June, our content director Dave VandeWaa had a big ask for the team: donating blood with the Red Cross.

What Is a Landing Page?

Here’s a simple landing page definition: a landing page is any page someone lands on after engaging with your brand.

As an attorney, you know that attracting and retaining great clients is all about strong communication skills. First impressions are important, and remaining in close contact throughout the legal process inspires trust and instills confidence. Once a case wraps up, you follow up to ensure your now-former clients are satisfied with their representation and to let them know you’re available in the future should they need your legal advice or counsel.

LaFleur in the Community: Kids Food Basket

LaFleur Marketing Community Outreach

At LaFleur, we pride ourselves on being a community-focused organization. One way we act on our principles is through monthly community outreach initiatives.

Preliminary Topics: Identity, Objective, Audience, and Medium

Before jumping headfirst into any design, you should look before you leap. Consider these four preliminary elements:

The Value of Having a Local Google My Business Listing

Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized.

The Mediator Controls the Message

If you’re a professional mediator or an attorney who’s trying to establish a mediation practice, you probably don’t have a particularly high public profile. But that’s not necessarily a bad thing because it means you have an incredible amount of control over the information that people will find when they search for your name online.

Writing Great Legal Content That Drives Prime Leads

Lawyers are constantly writing documents, briefs, and memos, so they’re familiar with writing great content for the legal sphere. Yet, while you might be a skilled legal writer, marketing content requires a different set of skills. Keep reading to learn how you can improve your website content and generate and convert more client leads below.

Helpful Strategies for Managing Remote Teams

As someone who works 2,284 miles from my company’s main offices in Grand Rapids, Michigan, I have firsthand experience with remote work. I won’t lie: I miss my coworkers. Things can get a little lonely here in Portland, Oregon, gazing at the steady rain falling on bespectacled hipsters passing by my cozy coffee shop on unicycles and skateboards. But thanks to a supportive team, real-time digital messaging platforms, and reliable online conferencing, I remain deeply ingrained in our business.