lafleur maia

As a college professor who regularly teaches (and who prefers to teach) foundational writing courses that every student is required to take, I’m faced with a lot of hostility—usually on the first day of class when I ask each student to explain why he or she is taking my class. While about half of them say, “to get an A” (that’s a criticism of our society for another day), I’m also met with my fair share of shrugs and plenty of students who simply say “because I have to.” Naturally, there are always a few Goody Two-Shoes who try to parade their virtue by saying, “to learn more about writing.” (In a writing class? You don’t say!)

We know language. Whether we’re discussing the etymology of our agency name or toying around with different ways to use “literally” in a sentence, we enjoy putting language to use and revealing both its secrets and idiosyncrasies. That knowledge and enjoyment comes from a deep appreciation for and understanding of the English language and its history. Two words, “legal” and “loyal,” share a surprising history – one that may shed particular insight into how we understand the concept of trust.

Every business has a history; you can read a bit more about the episodic history of LaFleur Legal Marketing, as an agency, here. But as marketing and content-creation experts, we also know how important words themselves can be. That’s why we spent some quality time investigating the history of the words that make up our moniker.