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Millions of users world-wide have “bought in” to Facebook, and countless businesses are profiting handsomely. Leaving you wondering . . . What’s in it for consumers—engagement, incentives, community? How could your page be more likable?
What is the most important key performance indicator (KPI) for measuring success on social media? Likes, retweets, and shares? Not necessarily. While these metrics tell a story, they don’t equate to tangible sales.
If you haven’t noticed yet, referral software has been getting a little SaaS-y lately. To clarify—over the past couple of years, SaaS companies have begun implementing referral programs into their social media marketing efforts. And wow, have they been doing well as a result!
Your customers may trust your product, but your advertising strategy may be a different story.
At one point, social media was considered to be just a phase that some progressive marketers were going through. However, with the attention and returns that social media have garnered recently, it’s safe to say that social media is here to stay. Most brands and businesses have realized the importance of social media and the impact it can have on their business. So they’re making an effort to join the major platforms and get involved. But then what? Because social media is a new addition to many marketing departments, it can be tricky to know what to capture. In this post I’ve listed a few significant metrics that any company with a social media account should aim to gather monthly, if not weekly.
With more and more businesses recognizing the value of online referrals, it’s easy to overlook why the advertising technique is so effective in the first place—it’s social! Every day friends and colleagues interact with each other on social media sites in ways that weren’t possible even two years ago. But guess what? They’re interacting with your brand as well.
Integrating social commerce into a B2B sales strategy may be a relatively new idea, but the underlying concepts date back to the earliest days of civilization: We are all social creatures who are community minded and driven by referrals from friends and family.
There are lots of reasons for new customers to get engaged with a brand, but occasionally they may need an extra push. And what better way to get fans motivated than with some healthy competition?
With summer coming just around the corner, many of us have taken to the gym to get that perfect beach body. But every now and then it’s okay to splurge a bit.
Our referral marketing software starts with giving your brand ambassadors personalized URLs, but it doesn’t end there.
A critical component is the promotion of the referral program itself. There are many traditional ways to share your program out to your fan base, some of which we covered in our post on 4 Ways to Effectively Promote Your Referral Rewards Program.