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The success of group buying in the B2C market is pretty well established, but can it work the same magic for B2Bs?

As we learned in our most recent infographic, Advertising: Do You Buy It, trust in advertising is changing. With this in mind, more and more online businesses are coming to the conclusion that word of mouth referrals are key to their marketing success. Let’s take a look at this evolving channel and why you should tap into your customer’s positive feedback.

Social media has always been about engagement. It’s a place where conversations, networking and relationship building flourish. Unfortunately for business, this is difficult to scale. So many succumb to using the platform strictly for racking up fans and blasting promotions.

It seems that LinkedIn has been on a mission to prove that professionals can be social too. And on April 4 they took it one a further by adding a Facebook-style Mentions feature to status updates and conversations.

Research shows that the positive word of mouth (WOM) surrounding brands outpaces negative by a 6 to 1 ratio. But this doesn’t happen on its own! Whether you’re a B2C or a B2B business, nurturing relationships with your customers is one of the most important factors for leveraging positive referrals and decreasing customer attrition.

With consumers more connected via social media than ever before, leveraging the collective influence of loyal customers has never been more important.

When it comes to word-of-mouth and referral marketing, there may be no industry that benefits more from — and aligns better with — referrals than health and fitness.

When it comes to word-of-mouth and referral marketing, it’s easy to assume that the energy industry — specifically, solar companies — aren’t a great fit.