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Let’s set the scene. Your company caters to an audience of digital natives ranging from knowledgeable customers to intrigued fans. One group is extremely familiar with your brand and fluent in your products and services. They are the ones who leave comments, give feedback, know your Twitter handle, and begin using your hashtags as soon as they go live. The other group has heard good things about your business and is interested to see how your brand can meet their needs. They are a little more hands-off and hesitant to interact with your brand online. The only thing that separates these two groups is the stream of information between them. What’s the quickest (and most time-tested) way to bridge this gap? Word-of-mouth.

The best way to convince your customers to simply and consistently share referrals for your product or service is to develop a highly productive, low-maintenance referral marketing program. Of course the idea of building buzz around your brand with face-to-face interactions and friend-to-friend suggestions sounds amazing, but how can this translate into a major inbound marketing advantage and turn into a new stream of revenue? It’s pretty simple.

Learn how to scale a referral program and grow your business by asking three important questions:

Think about the last time that you took out a loan or used an accountant to prepare your taxes. Even if your experience was positive, was it exciting enough to inspire you to refer the company to your friends, family, or colleagues? Did you run to your phone to tweet about the experience, or send a mass email to your contacts singing the company’s praises?

Landing page optimization is a cornerstone of any referral marketing campaign. After all, once you’ve done the hard work of making a sale, how can you convert satisfied customers into brand ambassadors?

Do you remember the last marketing tool that your company adopted? How many problems did it solve, one or many? If you can answer immediately and point to specific resolved dilemmas or achieved business goals, then we’re that much closer to the future of MarTech. There is a lot of marketing technology out there, so how can marketers combat this oversaturation to find proven, reliable, and logical solutions that will address their company-specific pain points? Brands should develop a solution-seeking, not technology-adopting mentality. We have a few ideas to get your MarTech strategy ready for the future.

Over the course of seven years, Twitter has evolved from a simple microblogging service to an indispensable tool for referral marketers. With only 140 characters, a business can reach thousands of supporters across broad swaths of demographics. But one tweet only goes so far.

If you haven’t watched Netflix’s newest binge-worthy docu-series, “Tiger King: Murder, Mayhem, and Madness,” yet you might want to navigate to one of our blog posts about referral programs or word-of-mouth marketing. Because, warning: spoilers below!

On most mornings in the Ambassador office, we hear the whistle of a passing Amtrak train as it surges to a stop then heads south to downtown Detroit. On most nights, the flickering lights from the Royal Oak Music Theatre signal the end of another team-building, goal-crushing, and gong-dinging day. So why are we so in love with metro Detroit? Because we understand that the Detroit community extends further than the city center. The city reveals itself in its most authentic form within the spirit of the people and throughout daily interactions. We couldn’t think of a better day than today, March 13, also known as 3-1-3 Day to celebrate the city (and area code) that contributes so much to our story.

Welcome to the Referral Marketing Software Café! Take a moment to look over our menu of marketing collateral suggestions. With any of these fantastic and fresh content offerings, and the right positioning and messaging for your target audience, you’ll be driving new sales and referrals in no time.

When you hear the phrase “traditional marketing” do you instantly imagine a group of branding geniuses, clad in their power suits, brainstorming over a wooden desk that’s covered in creative briefs, mock-ups, discarded notebook paper and half-empty coffee mugs? Do you ever wonder how our marketing predecessors were able to get their hands on late-night snacks, without a delivery app, while burning the midnight oil just waiting for inspiration to hit? Did you watch all seven seasons of Mad Men with bated breath? Are you feeling unnecessarily nostalgic or brazenly bitter right now? Then you, my friend, must be a modern marketer.