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At the heart of any successful referral program or social media strategy lie relationships—how you foster true loyalty from your customers and prompt them to evangelize your brand to their friends and family.
Americans spend an average of 158 minutes on their mobile devices everyday. That’s more than 15% of their time awake. Perhaps more surprising, 75% say they bring their phones into the bathroom, and another 15% admit to answering their phones during sex. In other words, people love their mobile devices.
In March 2014, researchers found that an average of 67.91% of online shoppers abandon their carts.
Marketers at B2B and B2C companies often times have different objectives when trying to reach their target audience. A B2B marketer spends substantially more time on thought leadership content, while B2C marketers aim to connect to their consumers on a brand level that is entertaining and “top of mind, tip of tongue.” Regardless of audience, the ultimate goal for marketers is to drive revenue. And whether your company provides enterprise solutions or toys for kids, the use of referral marketing software can dramatically increase existing customer engagement and new customer acquisition.
Net Promoter Score and referral marketing work hand-in-hand to take your business to the next level. We’ve broken down the key points you should know about each, and how they work together to increase your revenue.
Many brands are venturing outside of their office and within their network to find early adopters that can take out some of the mass marketing legwork by driving word-of-mouth. For many companies, the ideal marketing campaign is self-sustaining — an organic ripple that migrates throughout target markets and accurately represents your brand.
Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most successful brands have started to rethink how their customers progress through the eCommerce funnel. For good reason, customers have the potential to become advocates, fans, and referrers of your brand. According to a recent survey conducted online by Harris Poll on behalf of Ambassador, 82% of Americans say they seek recommendations from friends and family when considering a purchase.
Unless you’ve been living under a social media rock, you’ve likely come across the option to register for a website using your existing social media identity. Privacy issues aside, using social login is a great way to acquire not only more users, but also customer information that’s critical to establishing a truly social brand.
Here’s why:
Research shows that on average, 75 percent of ecommerce sales don’t occur because site visitors abandon their shopping carts.
With more and more businesses recognizing the value of online referrals, it’s easy to overlook why the advertising technique is so effective in the first place—it’s social! Every day friends and colleagues interact with each other on social media sites in ways that weren’t possible even two years ago. But guess what? They’re interacting with your brand as well.
Research shows that the positive word of mouth (WOM) surrounding brands outpaces negative by a 6 to 1 ratio. But this doesn’t happen on its own! Whether you’re a B2C or a B2B business, nurturing relationships with your customers is one of the most important factors for leveraging positive referrals and decreasing customer attrition.