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Most B2B companies know that social media is a great tool for not only increasing awareness and engagement, but also generating high-value customer referrals. If you didn’t already know this, then keep in mind that the closing ratio for nonreferred leads is only 10 percent versus a 60 percent closing ratio for referred leads.
Today’s consumer is turning to online mediums to make informed buying decisions—wanting to feel as if they are a valued consumer that is heard by the businesses they buy from. Businesses can capitalize on this opportunity by knowing their audience, and targeting messages accordingly. Let’s take a look at how your business can benefit from this shift in consumer behavior.
With more than 644 million active websites in 2012, remembering your favorite ones can be a herculean task. Luckily, most Internet browsers have a “Bookmarks” feature to help you keep track. But it’s 2013—the year of the social Web! Who wants to keep their favorite websites to themselves?
We’re very happy to announce that Ambassador now integrates directly with SurveyMonkey’s Net Promoter Score® survey, and will create an Ambassador account for anybody that answers the Net Promoter Score® survey (“On A Scale Of 1-10, How Likely Are You To Refer A Friend?”) with a 9 or a 10.
The social media world is like high school: every week there’s a new rumor circulating. But a big one seems to be gaining traction recently: Facebook hashtags.
Whether it’s using dynamic tools to reach audiences seconds after a campaign event, or masterfully crafted CTA’s that drive voters to the polls, there’s no doubt that when it comes to social media marketing—both presidential candidates are decisive winners.
“Experts,” those perceived to be well-versed and respected in their fields, can expect more doors to open to them. Phone calls and email responded to on a more regular basis. Invitation to speak and contribute articles. More business. Learn to position yourself as an expert, including which social media channels to tap into, to enjoy the benefits of expertise.
Moving your brand onto social media sites presents a lot of great opportunities for online marketing, but simply setting up a Facebook page won’t be enough to help you reap the full benefits. While marketing has always been about communicating with customers, social marketing is actually a two-way conversation. This brings up an interesting question: What does your brand sound like to real people?
With so many networks available to marketers, understanding the landscape of social media can be difficult. But don’t fear the unknown! The following infographic from Awareness Inc. offers 5 best practices for traversing Twitter, Facebook and YouTube to help optimize your referral campaigns and start generating more leads, increasing brand awareness and promoting brand ambassadors now.