Tag Management for Digital Marketers
Every successful digital marketing strategy begins with a set of objectives. But it's just as important to know how you'll measure your progress toward those...
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Primus Poppiti
Small Improvements, Big Results: The Power of A/B Testing
We all want to be successful at our marketing efforts. No one wants to leave money on the table. But getting better results doesn’t have to be complicated. Often, small...
A 5-Step Roadmap for Your Web Development Project
So you’re about to start a project to build a new website. And by website I really mean any digital property, such as an ecommerce site, intranet, mobile app, etc....
Virtual Reality as a Live Event Marketing Tool
Virtual reality. The very phrase probably conjures up images of a futuristic, computer-driven landscape you might see in your favorite sci-fi movie. It’s less likely...
8 Web Recommendations for GDPR
For many organizations, the ticking of the countdown clock for General Data Protection Regulation (GDPR) compliance is growing louder as the May 25th deadline...
Why Migrating to the Cloud Improves Website Performance
For many organizations, the benefits of migrating all or part of their infrastructure to the cloud is no longer in doubt. The looming questions, however, center around...
Innovating Loyalty Rewards with Wearable Tech
It was only a matter of time until the trendy wearable tech we use to monitor our daily activities started to impact our shopping carts. Just as Philosopher Alain de...
6 Considerations Before You Build A Mobile App
It’s no secret that, after years of predictions, we have reached the era of mobile Internet. In 2014, comScore, a leader in digital big data, reported that more than...