ALC - Trellist

Identifying customer personas, and cataloguing the insights associated with them, is essential for targeting marketing and sales efforts in the most efficient and...

Is there any confusion in your organization about whitepapers, eBooks, sell sheets and case studies, what they are and how to use them? In case there is, let’s review:

...

For businesses accustomed to traditional marketing approaches, a shift to content marketing is not always easy. Great content marketing efforts require a somewhat...

New social media platforms are appearing everywhere, making it difficult for businesses to identify where they should spend their time and resources. One important...

Truth: Logic rarely spurs action.

And yet, more and more, we (marketers) are focused on metrics. We rack our brains trying to figure out how to move prospective...

Scribewise, a division of Trellist Marketing and Technology, develops and executes content marketing strategy and solutions. Scribewise is an outsourced newsroom that...