Building a Resilient Community on Your Brand’s Social Channels
By now you've probably heard of community management on social media, but what is it, and why does it matter to a brand's success?
In simple terms, community management...
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The Importance of Rethinking Your Messaging Strategy During a Pandemic
“We’re all in this together.”
It’s a rallying cry heard in 9 out of 10 advertisements these days. And while it may be true, it’s nothing more than a nice sentiment...
It’s Not Just What You Say, But How You Say It: Why User Experience Writing Matters
“Show me and I forget. Teach me and I remember. Involve me and I understand.”
Often falsely attributed to Benjamin Franklin, this quote actually traces its roots back...
Measurement Planning for Marketing Campaigns
“So, how did we do?” It’s a question marketers often ask each other at the end of a campaign. And, although it’s a good a question, we don’t always get the answer we...
Best Practices for Digital Asset Management
“What platform should we use to manage our digital assets?”
It’s a common question bandied about in many an executive meeting, and you may have heard it in your own...
7 Tips to Optimize Your B2B Product Detail Page
Think about how you, as a consumer, make an online purchase. You probably know what you want and may have a product category in mind that fits your need. However, there...
8 Tips for Making the Most of Your Trade Show Investment
Trade shows are the perfect opportunity to mingle with customers and prospects, soak in thought leadership, and bring home an avalanche of new leads and potentially win...
LinkedIn Gets a Facelift
LinkedIn recently got a fresh new look. The social networking site says it’s the largest redesign since its inception. The company hopes users will find the new design...
8 Tips for Better Real-Time Social Media Photos
Visual content shared on social media is a powerful asset, especially at conferences and events. Images help boost a brand’s visibility in general, but did you know...
7 Pros and Cons of Instagram Stories for Brands
Last month, Instagram – the popular mobile app for photo aficionados worldwide – launched Instagram Stories. The feature is the app’s response to the Snapchat craze....