ALC - CareerArc blog

Amazon to Hire 100k Workers this Holiday Season, Reflects Shift in US Retail

Amazon announced its plan to hire 100,000 seasonal workers for its U.S. fulfillment centers this holiday season–up from 80,000 hires in 2014, and double the hires it made in 2012. With this announcement, Amazon becomes the largest employer of seasonal hires in 2015.

Amazon has been growing strong. The e-commerce giant added 39,300 employees this last quarter, marking a record quarterly growth for the company. Amazon also broke 200,000 headcount for the first time, now at 222,400 — that’s a 49% percent increase from the same time last year.
This is positive news for a company which just this year came under fire for its alleged “bruising” employment practices of its white-collar employees, as detailed in a New York Times expose. And this wasn’t the company’s first encounter with bad press threatening its employer brand: A few years back another widely circulated piece revealed the harsh working conditions of its blue-collar, order fulfillment workers.
Amazon’s brand resilience is evident, and to drive more fulfillment center recruits Amazon is sweetening the deal this year with a 23% increase in hourly wages, shuttle services, and sign-on bonuses. These employee incentives were not offered to workers last holiday season, and only time will tell if they are enough for Amazon to reach it 100k-recruit target. 

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Do Recent Startup Devaluations Signal Tech Market Trouble?

Silicon Valley has become the mythical land of “unicorns”–the term coined to define the 100+ tech startups valued at $1 billion or more. But in the past few weeks that fantasy hit a few snags with news of devaluations of prominent tech unicorns, including social messaging app, Snapchat, and HR benefits startup, Zenefits.  

As Fortune and the WSJ report, Fidelity has marked down the value of its investments in Snapchat by about 25 percent, and of Zenefits by about 48 percent. According to the WSJ, Zenefits has cut employee salaries and curbed employee benefits.
This news comes soon after several recent layoffs in tech, helping fuel talks of an impending pop in what some perceive is a more volatile tech bubble than the dot-com blow of the 90’s.
Related: Webinar – 3 Keys to Protecting Your Brand in a Downsize: Lessons from the Tech Industry
NYT tech and business writer, Nick Bilton, illustrates in his recent Vanity Fair piece how the tech bubble debate is hitting home, becoming the central topic of both opening address and casual conversation at a recent glitzy Silicon Valley event hosted by renown VC firm and major Zenefits-backer, Andreessen Horowitz.

Related: How to Prepare for Layoffs – 3 Tips for Tech Companies
One of the most notable points Bilton makes is in reference to the 1,070-ft Salesforce tower now under construction and soon to eclipse the hallmark peak of the Transamerica tower, a defining symbol of San Francisco’s skyline for nearly four decades. Bilton explains why monuments made in the name of empire building may actually serve as signs of bad times ahead:

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Facebook Search Just Got Better – 3 Things Recruiters Must Know

Facebook, the largest social networking platform, has made its repository of over 2 trillion posts and real-time content searchable. How can this impact how job seekers find jobs on social media? And what could this mean for recruiters and sourcers who use Facebook as a social recruiting tool?


Last week Facebook announced Search FYI, its significant upgrade to Facebook’s search capabilities that effectively made all public posts in the Facebook index searchable.  Prior to the update, Facebook users were primarily limited to seeing and searching posts of friends, family, liked groups, friends of friends, and other affiliations. Now, public Facebook posts–be they from individual users or brands–can be found with the right combination of keywords entered in the Facebook search bar.
Here are three things recruiters and employers need to know about Facebook’s new Search FYI:

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15 Employer Branding Stats Every HR Pro Must Know

This past September, the BLS reported that unemployment dipped to 3.5%, marking the lowest unemployment rate since December 1969. Job growth hit a high of 5.9 million open jobs in September as well. All good news for the economy and for job seekers, but employers are beginning to feel the squeeze of the tightening labor market.

With worker confidence boosted and growing job opportunities, the quit rate is climbing higher and higher: This past July, 2.1% of all private sector employees quit their jobs. ERE estimates that at this rate, just a little over a quarter of all private sector employees will voluntarily quit their jobs by the the end of the year.
In our recent 2015 Employer Branding Study, we found that 75% of job seekers consider an employer’s brand before even applying for a job. Employers are pressured to not only retain their best employees but to take the opportunity to hire top performers who are looking to make a change. Companies are now focusing on ways to enhance and protect their employer brand so that they can keep and attract the best talent. 
Here are 15 employer branding statistics that every HR pro should know:

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