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Today, diversity in the workplace is widely understood as not only being ethically important but also beneficial to the overall success of a company. A 2018 Boston Consulting Group study even suggests that increasing the diversity of leadership teams leads to more innovation and improved financial performance.
The competitiveness of today’s candidate-driven hiring market is not looking like it will let up in 2020. HR professionals’ recruiting efforts have become an increasingly influential component when it comes to properly staffing a business, especially in niche fields that require specific expertise and credentials. A simple job post on a career page or LinkedIn listing is not going to cut it.
It may be a bit of a trope, but it is also a truth: as an HR professional, your work is never really done. An HR department is tasked with many duties that are cyclical in nature—recruit, hire, replace—as well as tasks that demand constant attention or reinvention. To say that HR challenges exist is to say that the sky is up, and the ground is down.
Recruiting employees is only half the battle for HR professionals and recruiters in today’s hiring landscape. Retaining employees has become an increasingly difficult challenge in recent years. According to CareerArc’s EMBARC Pulse Survey, 43% of HR professionals report more difficulty retaining talent than in years past. And employee retention is sure to continue being a challenge that businesses will face in the year ahead.
HR professionals play bigger roles in telling and amplifying a brand’s story than one might think. After all, what a company stands for and how they conduct their business is just as important as the work or product they produce—at least to many job seekers in today’s market looking to make a switch.
At some point within the application process when someone is looking to apply to a new company, they’ll likely land on the business’ career page. What’s displayed on that page will typically speak to the benefits of working at that particular company. Snacks at the office, corporate activities, pets sitting at desks, open work environments. All of these things could be considered job perks—and some people might even consider these “extras” to be part of a company’s culture. But do standardized office privileges really make up the ethos of a corporation?
The air is brisk, “Jingle Bells” is playing in stores and hot cocoa is the beverage of choice. No, we’re not just talking about the holiday season—it’s also that time of year when companies are conducting employee annual reviews. As the new year approaches, many HR professionals look back at employee’s past performances before they look ahead. To help HR professionals navigate this specific review season it’s important to understand the best practices around performance evaluations, as well as what not to do.
Having a solid social media strategy is a crucial component to any company’s recruiting efforts. A brand can create posts that reflect their goals, company culture, and overall mission to help attract top talent to their page. With an average of 1.56 billion daily active users, Facebook is an ideal place to start. However, the effectiveness of your Facebook posts will only go so far if you are not also monitoring performance and using those insights to inform the content you’ll produce in the future. Essentially, what your brand posts on its social channels is only as important as how much engagement it gets. It’s like that old saying goes, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”
Social media has become an essential part of life. Facebook, Instagram, LinkedIn, Twitter, and other social media sites allow others to learn more about an individual or a business. These channels also allow others to get an intimate look inside a brand and what happens both in and outside of the company office. In the corporate world, social media presents multiple touchpoints across the employee journey—from the early job seeker phase to the veteran phase (and even post-employment!). It can also help foster and maintain authentic relationships between employees and the C-suite—where otherwise they may have limited interactions. The best social media employee engagement strategy, however, will not only support personal relationships, but will also amplify your employer brand.
Have you ever had to hire a tough, specialized role? Are you looking to connect with talent faster and on a more personal level? See how virtual events in the form of recruiting webinars are playing a role in sourcing today’s top talent.