ALC - CareerArc blog

Creating an employer branding strategy is crucial for recruiting great talent in today’s highly competitive market. One of the top high-tech companies in the world, Dell, shows us which tools and tactics can give you that competitive edge regardless of your company size or industry.

Talent acquisition and recruitment marketing professionals tuned to our 2018 Essentials List: The Must-Have Tools & Strategies To Compete for Top Talent webinar hosted by CareerArc clients Jennifer Newbill, Director of Global Talent Acquisition COE (Center of Excellence) and Amy Winebright, Global Employment Brand Project Manager at Dell, to learn best practices in order to achieve a competitive advantage in the talent market.
To recap this latest CareerArc the #talkHR webinar, we’ve highlighted some of Dell’s essential strategies to create an effective go-to-market toolkit.
Watch the webinar >> Your 2018 Essentials List: The Must-Have Tools & Strategies To Compete for Top Talent

As a talent acquisition or marketing professional, you understand the impact an employer branding strategy has on attracting top talent to your organization. From gaining a competitive advantage to attracting ideal candidates, your employer brand can be the main key to your recruiting success.

Although in some cases, executive leaders may not be aware of the impact their employer brand can have on their talent strategy, let alone be aware of the term “employer branding,” thus making it very difficult to justify the investment needed to launch your employer branding strategy.
Talent acquisition professionals tuned into our World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier hosted by Charlotte Marshall, VP of Digital, Social Media & Employer Brand at Magellan Health to learn how her radically different approach makes exec buy-in much easier.

But how easily are HR and talent leaders gaining buy-in for employer branding? Charlotte polled the attendees and found that over 73% of the audience thought securing this investment was not an easy task at their organization. 
It came as no surprise to us that this was the case, further validating the assumption that educating and convincing executive teams to invest into an employer branding strategy is one of the most common challenges talent acquisition professionals face while trying to grow their recruiting efforts.
In order to recap this latest CareerArc the #talkHR webinar, we’ve highlighted three of Charlotte’s approaches different ways to achieving executive buy-in for your employer branding strategy.
Watch the webinar >> World Class Employer Brand in 100 Days: How This Radically Different Approach Makes Exec Buy-in Much Easier

As the talent market tightens from historic low unemployment, companies are seeking more ways to differentiate themselves and their job opportunities to win high-demand applicants. While competing with additional salary and benefits may attract more, and possibly better-qualified candidates, salary, and benefits may not attract culture-fit, and high-character employees. One way companies like CVS are doing this is by communicating company values on social media.  

Talent acquisition professionals from companies of all sizes tuned into our Recruiting With Purpose webinar hosted by Kerry Noone, Recruitment Marketing and Advertising Director at CVS, to learn what, and what not to do, to confidently recruit with purpose and authenticity on social media.
To help recap the discussion, we’ve highlighted below the top shared #talkHR tweets from the webinar.
Watch the webinar >> Recruiting With Purpose: How to Communicate Company Values to Attract High-Value Hires

Talent acquisition and recruiting professionals traveled to San Francisco, California for the highly anticipated Social Recruiting Strategies Conference that occurred on January 31st to February 2nd. SRSC welcomed talent leaders from across the nation to learn about the latest social recruiting trends, sourcing techniques, and employer branding best practices.
By 9am on Thursday morning, “#SRSC” was already trending on Twitter, so to help recap the conference, we’ve highlighted the top #SRSC tweets and sessions from the event.

2018 marks a fresh start for many talent acquisition professionals and for many that means getting a jump start on a new recruiting and employer branding strategy. If you feel like sourcing talent has become harder to attract and acquire, you’re not alone.

Competition is fierce for recruiting teams. Our recent Employer Branding Study, wherein we surveyed over 1,100 participants, found that only 1 out of 5 people in today’s workforce is an active job seeker.

So what is going to make your company stand out from the rest?
Talent acquisition and recruitment marketing professionals tuned into our Employer Brand Playbook webinar hosted by Carrie Corbin, Head of Talent Attraction, Employer Brand and Diversity Recruiting at American Airlines, to learn how to develop a successful employer branding strategy for 2018 and beyond.
To help recap the discussion, we’ve highlighted below the top shared #talkHR tweets from the webinar.

Talent acquisition and recruiting professionals will reunite in San Francisco from January 31st to February 2nd for the highly anticipated Social Recruiting Strategies Conference, one of our favorite shows of the year. Why? Because SRSC brings together top industry leaders to offer the latest on social recruiting trends, sourcing techniques, and employer brand best practices.
To make the most out of your trip to SRSC San Francisco we’ve highlighted three tips to help maximize your time at the conference.

Launching an employer branding strategy next year is a top priority for many talent acquisition professionals. Re-energizing your strategy can be challenging enough, let alone trying to jump over roadblocks that can prevent you from expanding your talent efforts. So how do you deal with roadblocks like not having an employee value proposition or not having buy-in from your executives?

Talent acquisition professionals tuned into our 2018 Kickstart: Re-Energize Your Employer Brand Strategy – An Interactive Workshop webinar hosted by Rayanne Thorn, VP of Marketing at Dovetail Software, to learn how to achieve employer branding success.
To help recap the webinar, we’ve highlighted three top perceived employer branding blockers and how to overcome these barriers.

If you tuned into last month’s Employer Branding 101: No Really, What Is Employer Brand and Why Should I Care? webinar, you learned what it means for an organization to have an employer brand and the importance behind developing a strategy. This month we take a deeper dive into how candidates are learning about your employer brand and how to build tactics to strengthen and expand brand awareness.

Talent acquisition professionals returned for the second and final installment of our webinar series, “Employer Branding 201: There Are Only 12 Ways to Communicate Your Employer Brand (Do You Know Them All?),” led by James Ellis, (@TheWarforTalent) host of The Talent Cast Podcast and a leader in recruitment marketing and employer branding.
To help recap the webinar, we’ve highlighted five of the 12 ways to communicate your employer brand and how each approach affects your organization.