ALC - CareerArc blog

According to the U.S. Census Bureau data, the population of millennials has surpassed Generation X, and Pew Research reports they now represent the largest share of the...

With close to 20 million companies in North America, competition is fierce when it comes to hiring top talent. One of the best ways talent acquisition leaders can attract new talent is by differentiating themselves from their competition through employer branding.

This probably isn’t the first time you’ve heard the phrase “employer brand;” companies of all sizes are discussing the value and importance behind developing a strategy. But what does “employer branding” actually mean, and how do you get started?
Talent acquisition professionals tuned into our “Employer Branding 101” webinar hosted by James Ellis, (@TheWarforTalent) host of The Talent Cast Podcast and a leader in recruitment marketing and employer branding. James defined what is, and is not, an employer brand, and covered how to begin developing a strategy that aligns with their company culture.
To help recap the webinar we’ve highlighted the top shared #talkhr tweets from the event.

As competition for new talent continues to grow, talent acquisition professionals are searching for new ways to acquire candidates. However, sometimes the best way to reach new talent is to have candidates come directly to you.

Now, you might be thinking to yourself, “Only big corporations are lucky enough to have candidates reach them organically.” But while the company’s size, budget, and bandwidth have historically pulled in more talent with less effort through sheer brand awareness, today’s top candidates are more selective in finding the right fit for their skills and leadership styles, thus making an employer’s brand messaging and medium more important than size alone.  Essential to gaining this competitive advantage is an effective inbound marketing strategy.  
Talent acquisition and marketing professionals joined our Social Recruiting 201 webinar hosted by Audra Knight (@media2knight), a recruitment marketing and operations leader at Tenable, to learn how to craft and deliver targeted messaging on social media that converts to more qualified candidates.
To help recap the webinar, we’ve highlighted below the top shared #talkHR tweets from the webinar.