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If your law firm runs any kind of paid advertising, the success of your campaigns almost certainly depends on third-party cookies. By the end of 2023, that will all change.
Even if you’re not a digital marketing pro, you’re probably familiar with search engine optimization (SEO). You may even pay attention to your law firm’s top keywords, keep track of which pages are ranking on the first page of Google’s search results, and do some keyword research of your own to identify new topics to blog about.
The best lawyers are strategic. They have a vision of where they’re going with a case, and then they build a roadmap. You would never waste thousands of dollars purchasing unnecessary medical records, deposing irrelevant experts, let alone file a case that wasn’t recoverable.
Stop us if you’ve heard this one: if you want your law firm to compete for more prospective clients, you can’t afford to ignore your digital marketing. More and more legal consumers are choosing to look online for legal advice, choose a firm, or even attempt to handle the early portion of their case on their own. If you don’t have a solid online marketing strategy, chances are those legal consumers are going to be choosing your competitors over you when they finally realize they need legal services.
You might be unfamiliar with the term “programmatic advertising,” but that doesn’t mean that these targeted ads are new to you. Most people have become accustomed to seeing programmatic ads on their search browsers, streaming platforms, and social media accounts. You might not know the term, but you know these paid ads when you see them.
PPC is one of the most popular tactics in legal marketing, but it is also a tactic that receives a lot of flak because of how complicated it can get, and how quickly it can burn a hole through your pocket if you aren’t careful.
With more than 500 million users, LinkedIn is one of the largest social media networks on the web. Whether you’re looking for new employees or trying to find new clients, your law firm should be utilizing this platform.
If you’re like us, you’re sick of click-bait and sales-driven personal injury marketing blogs that make big promises but offer few solutions.
You may not think of your legal practice as a “brand,” but just like Gap, Target, MasterCard, or Subaru, it is. Done well, a law firm brand creates a memorable picture of your firm, builds trust with current and potential clients, and helps your firm stand out in the legal industry. So how do you effectively manage your brand and develop a brand identity?
You’ve spent years honing your expertise, your customer base, and reputation of excellence. But do you know how to build the recognition and awareness your brand needs to succeed online?