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Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized.
Absolutely not.
Seeing more and more website visitors every month is a great feeling, but what if your phones still aren’t ringing? If we’re all being honest, website traffic is a classic example of a vanity metric — it looks great, but it tends to only be loosely associated with the real results most law firms and other businesses are after: conversions such as phone calls, form fills, chats, and emails in which a potential client is making contact.
In the not-too-distant past, all it took for an attorney to build a large and profitable client roster was to run a successful, ethical practice while generating inbound referrals and quality word-of-mouth advertising from past and present clients.
It’s no coincidence that nearly everyone has heard a lawyer joke. While it’s difficult to admit or acknowledge the negative feelings that people have toward one’s own profession, the numbers don’t lie: in a Gallup poll from 2023, only 14% of respondents rated the “honesty and ethical standards” of lawyers as “high” and only 2% as “very high.” In that same poll, 22% rated attorneys’ honesty and ethical standards as “low” and 9% as “very low”.
You’ll find many differing opinions when it comes to the choice between directing your firm’s web traffic to a dedicated landing page or an organic webpage on the primary website. There are strong arguments to be made for both options, but either way, the choice isn’t as simple as it usually appears on the surface.
While many experts attempt to draw a line between advertising and marketing, very few can agree exactly where that line is. Is advertising paid for while marketing is not? Is marketing part of advertising or advertising part of marketing? Is advertising primarily visual while marketing is primarily textual? Does marketing involve preparation while advertising implies execution?
“Amateur” isn’t supposed to be a dirty word. Its origin comes from the Latin “amare,” meaning “to love,” which in turn leads to the noun “amatore” — “lover.”