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If you’re a blogger, you know that coming up with a unique mix of content on a consistent basis can be challenging. You might have a great idea, but do you know the most interesting, palatable, and useful way to present it to your readers?
We try not to use this blog to brag, but today we’re making an exception. We’re thrilled to share that Heart Rhythm Society and BRG won a Silver Anvil for greatness in Multicultural Public Relations from the Public Relations Society of America for the “Arrest the Risk” Sudden Cardiac Arrest Awareness Campaign.
Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too.
This week there have been a few highly publicized online disasters that remind us of some critical advice we always share with clients. These are simple tips to prevent or combat a negative story, but the simple advice is always the easiest to overlook.
Shockingly low attention spansAccording to the AP, the average attention span in 2012 was 8 seconds. Goldfish have 9-second attention spans.
There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions.
Last week, the AP Twitter account was hacked due to a sophisticated phishing scheme. Within seconds, the Dow Jones crashed for a brief moment. The account was suspended quickly.
From the tragedy in Boston, the fertilizer plant explosion, tornados in the Midwest and South, to today’s manhunt, this has been a hard week for most Americans. Today we want to try to bring some happy to light by sharing some of the most positive and interesting public relations and social media news from the week. This week we went a little over our usual five items.
Our work with Heart Rhythm Society on the Arrest The Risk consumer awareness campaign is a good example of how creating a succinct and impactful message, and getting it in front of the right audience, can create positive change in communities.
Chances are good that if you’re reading this post right now, you’re sitting at your desk. Does anything hurt right now? Maybe your lower back or shoulders are sore. Maybe your wrists hurt. If you’re nodding your head, you’re not alone.
