brg maia

Donate now, share, volunteer, vote, sign here, snap a photo, pour a bucket of ice on your head, wear pink. As consumers, we have hundreds of cause campaigns telling us to do something at any given time. But have you noticed which campaign calls-to-action actually drive results?It is critical that a call-to-action engages audiences and delivers results that truly make an impact for the cause. Here are some things to keep in mind to ensure your call-to-action motivates your audience.

Whether it is due to a merger, new leadership, changing audience demographics or to just keep pace with the competition, at some point all organizations come to the question “Is it time rebrand”?