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To create sharable moments for your brand, whether it’s the dissemination of a new blog or video, the launch of a new product, or the expansion of your messaging, it helps to understand why people share in the first place.
Do you ever use your phone to look up health related information? If so, you’re in good company. More and more people are accessing health information via their phones, and in many cases, people are finding solutions they didn’t have access to before. Especially in vulnerable communities, many have limited access to health care and preventative services. Mobile Health, or mHealth, technologies could help change that reality.
We’re happy to share that BRG Communications has placed in The Washington Business Journal’s annual list of the top 10 privately owned public relations agencies in the DC Metro area.
To create messaging that breaks through the online noise, it’s important to identify emotional triggers, and create an emotional tie to your brand’s product or service, in the right way, at the right time.
Consumers now have direct access to many new technological devices and gadgets that put their health and wellness in their own hands. In turn, brands and medical professionals now have a new channel for connecting with end-users.
It’s “back to school” time for kids and adults alike. We kicked off back-to school in New York City with EveryoneOn’s event at M.S. 258 in Harlem with 18 students. Mayor Bloomberg, along with U.S. Department of Education, and Knick’s former guard John Starks were on hand to talk about the importance of Internet access at home for homework and future success. Congrats to EveryoneOn for a great partner event and getting kids connected.
Have you ever downloaded a fitness tracker, food journal, sleep aid or health monitoring application on your smartphone? If so, you’re among the 19% of mobile users in the US who has done so. It is estimated that by 2017, 50% of mobile users will be using mHealth applications like these.
During our latest internal Lunch and Learn session, Senior Vice President Shannon McDaniel led a discussion about national media campaigns. As he was digging in, he paused to share some excuses agencies often make that BRG clients will never hear after a media campaign. They were too good not to share.
Communicating your message to your target audience requires a multi-pronged and agile approach. You have to understand your target audience, deliver the right message in a relatable tone, and do so at the right time, on the most impactful channel or combination of channels. Every brand requires a unique approach.
