Technology has largely driven the evolution of the communications industry and the changes are likely to be continuous and never-ending. Virtual reality (VR) is the...

PRSA NCC hosts the Annual Thoth Awards to celebrate the most outstanding, strategic public relations programs and components developed and produced in the Greater Washington, D.C. area. The achievements are recognized in 35 categories, including 17 program categories that celebrate the very best PR campaigns and 18 component categories that highlight top accomplishments in PR tactics.

Placing the Patient at the Epicenter of Communications

We attended the ExL 12^th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible dialogue with patients in order to build disease and product awareness, education and engagement. One main take-away for us was the importance in building an authentic patient dialogue.

If you’re a communications professional, you’ve probably heard this question in the last year:

2015 may be the year that user-generated live streaming goes mainstream, but it certainly isn’t new:

Our definition of “mobile technology” is swiftly advancing. Whereas “mobile technology” was once reserved for cell phones, and later tablet devices, the word on the street is that everything is becoming mobile.

Let’s define a few things

There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions.