Tune into Podcasts to Amplify Your Brand
A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving that no matter what industry sector your brand falls, your message can find a home on this medium.Are you tuned in to podcasts when it comes to amplifying your brand? You should be. More than 57 million Americans listen to podcasts every month and of those listeners, the majority are affluent and educated consumers who are more likely to consume ad-free or ad-light media.Here’s how you can tune in to podcasts and leverage them to reach your audiences:• Make Like Blue Apron: Ever wonder why it seems like every podcast plays ads for brands like Blue Apron, Casper and MeUndies? It’s because they’ve figured something out: while their target audience of educated, high-earning millennials are fast-forwarding commercials on TV (or cutting out cable entirely) and turning the page on print ads, they’re listening to ads on podcasts and building a relationship with brands in an intimate setting over hundreds of episodes.
If you’ve developed social media posts, you know that high engagement metrics such as likes, comments, shares, re-tweets and hearts feel good. These engagement metrics are tangible, and obvious to everyone publicly, which means your boss might check out your brand page, and congratulate you on that post with 500 shares. You might even look at these metrics and work to tweak your content to garner even more engagement, but are these the metrics that should guide your content strategy?
Last week, the 
