Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60 minutes or less, and 32% expect a brand to respond within 30 minutes. When brands don’t respond quickly on trending brand-related topics, let’s just say that the pitchforks come out on social media*.

A recent report shows that, corporate responsibility has the potential to increase market value up to 4-6 percent, increase revenue by up to 20 percent and reduce the company’s staff turnover rate by up to 50 percent¹.

Most corporations are aware of the positive impacts of CSR and have already implemented these practices into their business. However, there is still a lot that can be done to incorporate key audiences, including employees, customers and other stakeholders, and build brand reputation. It’s imperative for companies to not only have CSR programs, but communicate the values and achievements of these efforts.

As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days.

As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days.

You’ve heard it at every social media and public relations conference. You see it in communications publications. It’s arguably the biggest catchphrase of 2014…

Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too.

Let’s define a few things

There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions.