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5 Ways to Bolster Media Visibility at Your Medical Meeting

Medical meetings and annual conferences are a dedicated time for journalists to learn about treatments and procedures, cutting-edge technologies, the newest clinical studies and talk with leading subject-matter experts. It’s the perfect opportunity to leverage the vast amount of data announced to increase visibility and drive credibility for the profession. Is your meeting getting all the media attention it could?Here are five tips to help bolster your organization’s visibility and expertise:

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Blogs, Content Marketing, BRG Communications, BRG

When Silence Is The Best Response on Social Media

Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60 minutes or less, and 32% expect a brand to respond within 30 minutes. When brands don’t respond quickly on trending brand-related topics, let’s just say that the pitchforks come out on social media*.

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Blogs, content strategy, BRG Communications

Tune into Podcasts to Amplify Your Brand

A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving that no matter what industry sector your brand falls, your message can find a home on this medium.Are you tuned in to podcasts when it comes to amplifying your brand? You should be. More than 57 million Americans listen to podcasts every month and of those listeners, the majority are affluent and educated consumers who are more likely to consume ad-free or ad-light media.Here’s how you can tune in to podcasts and leverage them to reach your audiences:• Make Like Blue Apron: Ever wonder why it seems like every podcast plays ads for brands like Blue Apron, Casper and MeUndies? It’s because they’ve figured something out: while their target audience of educated, high-earning millennials are fast-forwarding commercials on TV (or cutting out cable entirely) and turning the page on print ads, they’re listening to ads on podcasts and building a relationship with brands in an intimate setting over hundreds of episodes.

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Blogs, BRG Communications

Ask “What If?” Before Your Next Annual Conference

Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act quickly, respond to key audiences efficiently, minimize fallout and help refocus attention back to the positive aspects of your meeting.That’s why your communications team needs to be prepared for any scenario when planning their annual meeting media strategy.“What if” … a natural disaster occurs, food poisoning breaks out at the event, or even indictments for members of your executive leadership team are announced? Or more commonly, “what if” … a media outlet breaks an embargo, attendees tweet hostile comments and feedback about the show, or a negative story about new data released at your conference comes out? Lastly, “what if” … your communications strategy isn’t equipped to help you respond to any of these scenarios?Here are five actions to make sure you successfully play the “what if” game and win at your next annual meeting:

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