Placing the Patient at the Epicenter of Communications

We attended the ExL 12^th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible dialogue with patients in order to build disease and product awareness, education and engagement. One main take-away for us was the importance in building an authentic patient dialogue.

After much anticipation, we launched our campaign in honor of BRG Communications’ 15^th year in business. The campaign, Cause for a Celebration, kicked off last Friday with BRG team members selecting local nonprofit organizations to compete to receive $15,000.

If you’re a communications professional, you’ve probably heard this question in the last year:

Do you ever get sidetracked during the workday, or find a task is taking longer to finish than expected? It happens to the best of us. Today, we’re sharing three productivity tools we love that can help you hack your workday, by making simple tasks more efficient.

Over the last few months, we’ve noticed an interesting trend. Brands are starting to use Internet slang terms in their social media posts. If you don’t keep up with the kids, some of the newer acronyms and words might leave you scratching your head. Not to worry, we’re here to help you out.

Ads and other methods of communication have long utilized human emotions to create action. During the latest Super Bowl a trend in emotional communications was apparent- brands are tapping into the emotion of sadness to create action. One of the reasons it was so effective during the Super Bowl was because many fans were expecting funny ads, and experienced surprise when presented with sad ads. This change in emotional tone became a conversation point.