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Is a campaign really help create positive changes in health habits? When we came across this keynote addressing behavior change strategies, it was great to see that we’ve been reading from the same book on driving healthy change when it comes to developing our client campaigns. Whether we’re encouraging audiences to consider switching to an osteopathic physician for a holistic approach to health, knowing the symptoms to identify a heart arrhythmia or making better decisions to live healthier every day, changes in behavior related to a person’s health come in many different forms.The key to behavior change is to “identify meaningful benefits to the person engaging in the behavior,” stated to Dr. Matthew Kreuter, PhD, MPH, from The Brown School at Washington University in St. Louis, during his keynote at the Society of Healthcare Epidemiology of America (SHEA) Conference.Dr. Kreuter noted that each of the following elements plays a role in an effective change in behavior, “Promoting behavior change in ways that make it very personally relevant, using authentic stories from credible messengers that stimulate emotion, trying to identify meaningful benefits and meaningful consequences for the behaviors you’re trying to promote…”We use these tactics when collaborating with clients to build health campaigns that target audiences to create a positive change:1. Authentic Stories
For a campaign to be authentic, it needs to have a relatable story that makes sense for the organization and creates a connection with its audience.

This article was originally published in Curbed. To view the original post, click here.

This article was originally published in Fortune. To view the original post, click here.

This past weekend, BRG participated in local nonprofit, Girls Inspired and Ready to Lead, Inc. (GIRL)’s, 5^th Annual Career Conference. The conference focused on helping 6

This article was originally published in NBC’s Parent Toolkit. To view the original post, click here.

Technology has largely driven the evolution of the communications industry and the changes are likely to be continuous and never-ending. Virtual reality (VR) is the...

Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying for attention and engaging audiences in your company’s campaign. This competition should not deter you from pursuing a cause campaign, but it begs the question, what can you do to be unique?

This article was originally published in the Denver Post. To view the original post, click here.