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Over the last few years, you may have noticed that online influencers have become a little more difficult to pinpoint. Some people will say this is because the social media space has become noisier. In part, that’s true. Many business professionals are cutting through the noise by creating private groups to connect with people that matter the most. The most useful private networks are comprised of people who share the same goals or interests in the spirit of collaboration. Many of these groups have rules of conduct and are invite-only. Some are set up to be secret, and are therefore unsearchable on Google.

Happy Friday (the 13th) everyone! Welcome to the first edition of the BRG Communications Friday Five. Each week we’ll be sharing some of the more important, interesting and heartwarming public relations and social media stories of the week.