Facebook Special Ad Category: What it Means for Your Recruitment Marketing
How to navigate Facebook’s new “Special Ad Category”
In August Facebook announced it would begin requiring all U.S. based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. Selecting this option restricts ad targeting options. Employment advertisers can no longer target by age, gender, zip code, multicultural affinity or options describing protected characteristics. Unfortunately, this includes targeting by company, job title or education.