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Regardless of your business type, if you want to inspire trust and gain new and loyal clients, your website, landing pages, and social media profiles should be tastefully populated with crisp, professional testimonial videos featuring enthusiastic clients.
Our volunteer days are always a bit of an adventure. With each team member having a chance to determine each month’s volunteer project, we get to give back in lots of different forms and fashions. This past month, Sarah LaFleur chose an organization she serves on the board for and one that is very near and dear to her heart: Slow Food West Michigan in cooperation with Reformation Growers.
For healthcare organizations (HMOs, PPOs, independent hospitals, clinics, insurance carriers, etc.), open enrollment is like Thanksgiving, Christmas, and the Super Bowl all rolled into one — except with more planning and less cheer.
Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them, you give them your business card and write your personal phone number on the back so you can keep in touch.
Asking employees to write and post company reviews is a common practice that can give consumers and employers alike insight into how a business functions, including their daily operations, their approach to ethics and sustainability, and the quality of their products and services.
At LaFleur, we deliver customized, holistic marketing solutions to our clients, and we take pride in the results we achieve. To consistently deliver outstanding work to our clients, we have built a work culture of excellence based on trust, respect, and understanding.
We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the entire piece — or maybe without even clicking through and reading any of it at all.
Hosting events is a great way for your healthcare organization to get in front of a captive audience and tell your story. Regardless of whether you’re hosting a webinar, launch party, speaking engagement, or any other event, the goal is to create a fun and informative atmosphere that generates awareness of and further interest in your organization. This means you need to get the right people to attend, engage with your brand, and take action — which is no small feat in this competitive industry.
As an attorney, you know that attracting and retaining great clients is all about strong communication skills. First impressions are important, and remaining in close contact throughout the legal process inspires trust and instills confidence. Once a case wraps up, you follow up to ensure your now-former clients are satisfied with their representation and to let them know you’re available in the future should they need your legal advice or counsel.
At LaFleur, we pride ourselves on being a community-focused organization. One way we act on our principles is through monthly community outreach initiatives.