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If you’re a professional mediator or an attorney who’s trying to establish a mediation practice, you probably don’t have a particularly high public profile. But that’s not necessarily a bad thing because it means you have an incredible amount of control over the information that people will find when they search for your name online.
As someone who works 2,284 miles from my company’s main offices in Grand Rapids, Michigan, I have firsthand experience with remote work. I won’t lie: I miss my coworkers. Things can get a little lonely here in Portland, Oregon, gazing at the steady rain falling on bespectacled hipsters passing by my cozy coffee shop on unicycles and skateboards. But thanks to a supportive team, real-time digital messaging platforms, and reliable online conferencing, I remain deeply ingrained in our business.
Email marketing is essential to communicating with your past, current, and future clients. It’s a fast, easy, and non-invasive way to get information into the hands of your target audience when it is convenient for them to read it.
Brand identity can be a tricky thing to pin down, especially for law firms. Most attorneys and executives think of their brand as their logo or their tagline or their elevator pitch, but beyond that, they struggle to communicate their firm’s positioning. It’s almost as if they’re strangers to themselves. They know they work hard and achieve great outcomes for their clients, but they can’t tell you exactly what their brand represents.
Lots of companies are adding podcasts to their digital marketing mix right now — and with good reason. Podcasts are a booming business. According to a 2016 report from Edison Research, more than 57 million Americans listen to podcasts on at least a monthly basis, which represents a 23 percent increase over the previous year.
Consistency is one of the hallmarks of building trust. Without it, your customers and clients won’t know if they can depend on you. With it, you could have a loyal customer for life.
Imagine that you’re driving to meet a lawyer for the first time. You arrive at their office, and it’s in a run-down and seedy-looking strip mall. The pavement out front is cracked, and as you enter through the smudged and dingy glass door, the peach-colored (yes, peach) paint in the entryway is peeling.
In the not-too-distant past, all it took for an attorney to build a large and profitable client roster was to run a successful, ethical practice while generating inbound referrals and quality word-of-mouth advertising from past and present clients.
Too often, digital marketers focus almost all of their attention on the most challenging marketing objective there is: turning complete strangers into strong leads through content marketing, pay-per-click advertising, and email drip campaigns. The reality is, though, that most of the attorneys we work with at LaFleur Legal Marketing don’t get the majority of their cases this way, and they never will.
You’ll find many differing opinions when it comes to the choice between directing your firm’s web traffic to a dedicated landing page or an organic webpage on the primary website. There are strong arguments to be made for both options, but either way, the choice isn’t as simple as it usually appears on the surface.