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Pay-per-click advertising, or PPC, is a popular advertising tactic for many law firms. Yet, many are skeptical (and rightly so) about getting leads at a reasonable return on investment through PPC.
If you’re not familiar with search engine optimization (SEO) best practices, you may never have considered how your headlines influence your organic search rankings or blog performance. Instead, you’ve probably done your best to write clever, engaging headers that you hope will resonate with your readers. But even the most brilliant headline might never be read if it isn’t properly optimized for search.
Imagine you have severe arthritis, and since you can’t use a mouse, you use the keyboard to accomplish all your tasks online. You want to undertake a bathroom remodeling project, so you go online to research local contractors.
If you’ve spent any time talking with marketing professionals (hi!) or researching legal marketing strategies, you’ve likely heard the term “conversion” tossed around. But what are conversions, and why do they matter?
At LaFleur, we care about our community, so we allocate team volunteer time every month. This fall, we spent time tidying the planet with West Michigan Environmental Action Council (WMEAC), and we also helped the Humane Society of West Michigan prepare for their “Empty the Shelters” event.
Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place?
At LaFleur, we’re an outdoorsy group of hikers, bikers, farmers, gardeners, and houseplant aficionados. So when it came time to choose our July and August volunteering opportunities, we selected two great organizations that let us get our hands dirty and take care of the Earth — Schuler Farms and Friends of Grand Rapids Parks.
What is high-quality content? It’s not easy to define “good” content, but you can always use the infamous common-sense definition that Supreme Court Justice Potter Stuart articulated to define pornography: You know it when you see it. If you genuinely believe the digital marketing content you’re publishing is high in quality, then there are probably plenty of people who will find it helpful.
LaFleur is committed to giving back to our community through our monthly team volunteer projects. This April, our volunteer efforts took us back to the Humane Society of West Michigan for the next stage of our Adopt-A-Room project.
LaFleur believes in investing in our community, both as a business and as a neighbor. This winter, we had the honor of lending our many hands to our friends at Dégagé Ministries and the Humane Society of West Michigan.