Posts by:
Over the last few months, we’ve noticed an interesting trend. Brands are starting to use Internet slang terms in their social media posts. If you don’t keep up with the kids, some of the newer acronyms and words might leave you scratching your head. Not to worry, we’re here to help you out.
Ads and other methods of communication have long utilized human emotions to create action. During the latest Super Bowl a trend in emotional communications was apparent- brands are tapping into the emotion of sadness to create action. One of the reasons it was so effective during the Super Bowl was because many fans were expecting funny ads, and experienced surprise when presented with sad ads. This change in emotional tone became a conversation point.
Visuals are an important component of individual and branded storytelling. We are all tapping into social networks to share our stories in visual ways. Brands are using specific image types, like infographics to tell more detailed stories. Let’s face it- we’re all drawn to GIFs with cute animals.
Finding topics to blog about can be challenging, especially if you write for a brand. Fortunately, ideas are abundant online if you know where to look.
We are happy to be working with Walmart again this Giving Tuesday and throughout the holidays, as they launch the Food Pantry Holiday Makeover campaign, a nationwide effort calling the public to vote online to help food pantries across the country win money for facility makeovers this holiday season. The 75 food pantries with the most online votes by December 12 will be awarded $20,000 each ($1.5 million total) to purchase new equipment, and renovate facilities to help safely store, prepare, serve and transport food to some of the 49 million Americans in need.
We are fortunate to have a client roster of companies that work in various ways to create better living for consumers. One such example is Savant Capital Management, a nationally recognized top 10 fee-only wealth management firm with a hub in the Washington, D.C. marketplace. Savant works with clients to build ideal futures for their customers through sound financial planning and investment strategies. BRG was brought on this year to elevate Savant’s brand, specifically in the Washington, D.C. marketplace through media relations efforts.
You’ve heard it at every social media and public relations conference. You see it in communications publications. It’s arguably the biggest catchphrase of 2014…
Our definition of “mobile technology” is swiftly advancing. Whereas “mobile technology” was once reserved for cell phones, and later tablet devices, the word on the street is that everything is becoming mobile.
