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ironcore

Grab Your Tissues: Sadvertising Is Trending

Ads and other methods of communication have long utilized human emotions to create action. During the latest Super Bowl a trend in emotional communications was apparent- brands are tapping into the emotion of sadness to create action. One of the reasons it was so effective during the Super Bowl was because many fans were expecting funny ads, and experienced surprise when presented with sad ads. This change in emotional tone became a conversation point.

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Simple Tips to Elevate Your Next Consumer Awareness Campaign

We are happy to be working with Walmart again this Giving Tuesday and throughout the holidays, as they launch the Food Pantry Holiday Makeover campaign, a nationwide effort calling the public to vote online to help food pantries across the country win money for facility makeovers this holiday season. The 75 food pantries with the most online votes by December 12 will be awarded $20,000 each ($1.5 million total) to purchase new equipment, and renovate facilities to help safely store, prepare, serve and transport food to some of the 49 million Americans in need.

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Savant and BRG Team up to Provide Financial Preparedness Advice for Families of Patients with Alzheimer’s

building subject matter expertiseWe are fortunate to have a client roster of companies that work in various ways to create better living for consumers. One such example is Savant Capital Management, a nationally recognized top 10 fee-only wealth management firm with a hub in the Washington, D.C. marketplace. Savant works with clients to build ideal futures for their customers through sound financial planning and investment strategies. BRG was brought on this year to elevate Savant’s brand, specifically in the Washington, D.C. marketplace through media relations efforts.

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