brg maia

If you’ve developed social media posts, you know that high engagement metrics such as likes, comments, shares, re-tweets and hearts feel good. These engagement metrics are tangible, and obvious to everyone publicly, which means your boss might check out your brand page, and congratulate you on that post with 500 shares. You might even look at these metrics and work to tweak your content to garner even more engagement, but are these the metrics that should guide your content strategy?

If you could share your secrets or deep thoughts with the world completely anonymously, would you? The two newest kids to the social media block, Whisper and Secret, are betting on it.

BRG had the pleasure of attending and speaking at the recent PRSA Health Academy Conference here in Washington D.C. It was an engaging conference with compelling speakers and a passionate high-energy group of attendees. All in attendance shared interest in communications that increase awareness of important health issues, and positively and impact everyday choices people make in the name of health and wellness. The interactive presentations were diverse and far-reaching including organizations like the American Cancer Society, CDC, and Aetna.

Earlier this year Matt Cutts, head of the Google Webspam team, stepped forward and shared that Google will be changing the way they rank guest blogs. Guest blogs used to be a great way to generate a link, and drive traffic to a site, but over time, low quality and spammy guest posts have used “guest blogging” as a link-building strategy, and have reduced the overall quality of guest posts. Moving forward, Google will not be placing as much value on guest posts as they did before.

To create sharable moments for your brand, whether it’s the dissemination of a new blog or video, the launch of a new product, or the expansion of your messaging, it helps to understand why people share in the first place.

Do you ever use your phone to look up health related information? If so, you’re in good company. More and more people are accessing health information via their phones, and in many cases, people are finding solutions they didn’t have access to before. Especially in vulnerable communities, many have limited access to health care and preventative services. Mobile Health, or mHealth, technologies could help change that reality.

We’re happy to share that BRG Communications has placed in The Washington Business Journal’s annual list of the top 10 privately owned public relations agencies in the DC Metro area.

To create messaging that breaks through the online noise, it’s important to identify emotional triggers, and create an emotional tie to your brand’s product or service, in the right way, at the right time.