Blogging is a very common component of digital marketing strategies, but are blogs actually effective? The answer really depends on several factors. There’s a way to make blogging work for just about any business, but you have to be smart about your strategy. Here are some pros and cons of blogging and some alternative content marketing options.
In the digital marketing landscape, trends can make or break website performance, and if your site and strategy don’t keep up with the times they’re at a high risk for losing leads and lowering search ranking. Fortunately, with a team like the SEO experts at DLM, you don’t have to worry about keeping up with each technical change that affects your site, since we’re staying on top of it for you. As we look to the coming year, here are the important trends in SEO and digital marketing we see having a significant impact in our strategy.
It’s likely that COVID-19 has changed a few of your business practices, for better or worse. As a result of mass lockdowns, many people have found creative ways to do business online and through social media, leading to an important shift in the best ways to reach your customers. One practice that’s here to stay is the virtual event, and it can seem overwhelming to plan an engaging event that checks all the right boxes for your potential base. It can be easy to aim high and fall short when it comes to your first event, so here are some necessities to keep in mind as you plan.
Competition in your business’s industry can be a tough area to navigate. These relationships can range from healthy competition and knowledge shares to head-butting animosity and turf wars.
Any marketing company can track where patients are finding your website, via sites like RealSelf, paid ad campaigns, or email campaigns. However, simply knowing where people are finding your practice and calculating how many patients actually came in for a procedure is far from what’s truly helpful: knowing what return you’re getting for investing in each marketing strategy.
Search Engine Optimization (SEO) is a multifaceted, intricate process that involves both computer algorithms and real people’s experience of a website. The factors that play into where Google decides to place any given page on your site can be split into two camps: On-page and off-page SEO. For the best shot at getting high rankings in Google search results, you’ll need both to be as optimized as possible.
If you’re in the business world, there’s almost no excuse to not have an online presence. For healthcare providers, this means at the very least having a website where potential patients can read about your practice, discover the treatments you offer, and having a way to contact you online or by phone.
Putting trust in your marketing team often plays a huge role in the success of your digital marketing strategy. Working with your marketing team and trusting in their expertise will lead to a better outcome in the long run.
In the modern internet era, passwords are required for virtually any feature on the web. It’s for good reason – passwords protect your information, from your bank account details to your emails to your health information. It can seem overwhelming to juggle different passwords and user accounts, which leads many people to forego effective password safety. One of the best things you can do for yourself, your practice, and your patients is to review your (and your employees) information security and practice ways to keep it from getting into the wrong hands. Here’s what to know about password safety and steps you can take right away.
As humans, time is all we have and there still never seems to be enough of it. We all wake up with the best intentions every morning to finally fix that squeaky door or write up the small business plan we’ve been dreaming up in our heads for the past few years. Since the dawn of time people have been trying to harness their waking hours to increase productivity as best they can.