Your potential new patients are already reading reviews online to decide whether to schedule their first appointment. Your online reputation is everything, and negative reviews can give new patients the wrong impression of your practice. DLM offers reputation management for medical practices so you can show the public that you provide excellent care and your current patients would recommend you.
Earlier this year, HubSpot Research did some digging on how people respond to digital advertising. Their findings: people are going out of their way to avoid online ads. They found that most people online avoid ads because they find them annoying or intrusive, the ads disrupt what they are doing, or they create security concerns.
One of the most common questions we get asked is: “Is our website HIPAA compliant?” Now, most companies say, “Yeah, it’s HIPAA compliant, you have nothing to worry about.” But here is the problem: the majority of Plastic Surgeons I meet with believe they are following HIPAA guidelines when they are not. I believe this is because most practices put too much faith in their marketing companies to follow these guidelines, when many marketing companies have a hard time understanding the guidelines themselves.
The internet is a crowded place. Billions of new links, blogs, and photos are uploaded online. How do you get your content to stand out? The introduction of keywords and links, into content can serve as a map to your target audience. Here’s how the work:
Have you ever wondered where exactly blogging got its start? When exactly was the first blog written, and how has the blog evolved into what it is today? Read on for the answers to these questions, and learn about the timeline of the blog.
Most everyone is on the social media platform, Facebook, and that includes your target audience as well. Posting on Facebook is a great way to market your brand, however, posting alone often isn’t enough. Optimized Facebook Ads are a great way to catch the attention of your target audience. Check out these tips on how to create successful Facebook Ads.
Video marketing can do a lot of great things for your SEO, as well as result in improved SERP rank, higher CTR, lower bounce rates, and quality backlinks.
With Instagram videos popping up everywhere, you may want to jump on the bandwagon and create your own. However, it can sometimes be intimidating when looking at big brand’s videos. Don’t worry- there are many tips that can help make the video making process a breeze. So grab your smartphone, and let’s get started!
If you are a business owner, taking advantage of Facebook advertising targeting is a great way to define your audience. Targeting Facebook ads is a great way to hone in on the audiences you want to reach. With this tool, you can use Facebook ads to target groups that you would specifically like to focus on.