Your website is set to rule the interweb, gain top rankings, and convert in the high 90s– at least! Or that’s how it feels, because you worked for months on an up-to-date responsive design. Your brand story is front and center and the smiling faces of your team are sprinkled throughout the website after your professional photoshoot. There isn’t a stock image in sight! You have everything you need to dominate the digital space– or so you think.
Search engine optimization, or SEO, is a necessary process to improve your website’s visibility on search engine pages. For example, when people search for your company’s name in Google, you would ideally like your website to come up on the first search page. With the right SEO tactics, you can reach this goal. In this article, we will be discussing citations and backlinks, which can both benefit your SEO in many ways.
Whether you’re a single physician practice or have multiple doctors working under a single organization, having an up-to-date Google My Business (GMB) account is crucial for your patients and potential patients. However, as physicians, you may opt to have a public-facing profile for yourself separate from the organization you primarily work for.
When you take a look at your current website, do you believe it has reached its potential? Some ways a website can be labeled as successful is when it is easy for the user to navigate, it informs the visitor with a clear message, and it draws in the reader with quality content and visuals. If it has been a while since you have updated your site or even taken a look at it, now is the time to do so! At DLM, we work to create quality, user-friendly websites to help set you apart from the competition. Read on to learn more about the main components that should be included in your website.
If you’re looking for digital marketing tools to help expand your practice and reach new patients, you may have come across Google Ads (formerly AdWords) as a potential advertising option. But not everyone benefits from Google advertising, or only benefits from using Google’s advertising tools in a certain way. We’re here to help you understand what this tool is and who should be using it.
These days, all of us probably rely on online reviews when we’re choosing a new restaurant, researching a larger purchase, or looking for the best place to shop. As a medical practice, your prospective patients’ process is no different when they are looking for a new doctor, dentist, or surgeon. There are countless websites where patients can leave reviews, so part of your reputation management strategy has to be choosing the platforms you should focus on most. Here are some considerations to have in mind, as well as our marketing specialists’ most basic recommendations for gathering new reviews.
It’s the gold standard in SEO: ranking in the top spot in Google search results. Statistics say over a quarter of all clicks in Google searches come from the number one ranking. This statistic quickly falls off to only 8% by the fourth result, meaning landing in the top three is your website’s best chance to generate leads for your pages and posts.
Instagram stepped onto the social media scene in October of 2010 and hasn’t looked back. Now a household name, as of November 2021, Instagram has 157 million active users in the United States alone. Needless to say, there are a myriad of accounts, photos, sponsored posts, and growing video content vying for your audience’s attention every time they log into the app whether on their daily commute to work or during a late night extended scroll.
When you think of artificial intelligence (AI), you probably associate it with technologies we haven’t yet reached. It might surprise you, then, to know AIs are here and now, and they can have some high impacts on your marketing strategy. Although we tend to think of AIs being useful as only antagonizing plot devices in science fiction, the reality can be much different. Here’s what to know about Ais in marketing and how you can make the most of them.
So you have a seamless business model, a fresh aesthetic, and the skills to back it all up– all you need is clients. Or maybe you have clients and are looking to solidify your image online and build trust. While all great and necessary elements of a business, they will mean nothing if you aren’t discoverable by your target audience.