As most of us know, social media is a major part of our communication these days. Most every business has multiple social media accounts in order to reach their target audience. But, did you know that a great way to earn trust, respect, and potential customers is by creating a blog for your site? Read on to learn about the many pros of running a blog for your business.
Although Instagram is not the most popular social media tool being used today in marketing, it is definitely on the rise. With over 400 million posts a day, this platform is absolutely growing. With Instagram providing you with another outlet to market your company, it is important that you learn the ins and outs of this platform. Here are some tips on how to best use Instagram as a marketing tool.
Source of the Problem:
Online reviews can sell your practice for you, but only if you’re paying attention.
In marketing, the purpose (which seems to be a mystery to many) is to create customers. It is a very simple equation (this is where all those high school math classes come in), which essentially states spending X amount of dollars to create Y number of new customers. Despite how simple the equation is, the fact remains that your understanding/lack of understanding of Marketing ROI will greatly determine the success of your practice.
In this post I wanted to share with you 5 things your marketing agency should be doing for your medical practice today. We hear all the time that the most frustrating part about our industry is the lack of transparency. Here are 5 items your marketing agency should have you covered on in order to scare your competition.
There is a lot of controversy as to whether or not mini websites will help the online presence of your medical practice. A mini site is a smaller version of your main website which focuses on a specific product or service. When used correctly, mini sites can have a huge impact on your bottom line, bringing in more new patients and revenue for your practice. However, if done incorrectly, it could be as profitable as throwing money into a fire (there are cheaper ways to stay warm this winter).
Think of your brand as a person. This person is who represents your practice. They have a name, face, personality, and overall look and feel. This is the person that your patients are going to get to know, recognize and trust. If you continually change out this person (changing logo colors, changing the tone of your practice, changing the overall look and feel) they will not be recognizable, it will change peoples perception of your practice, and it will cause some to question your legitimacy.
Designers are constantly creating new and interactive ways to speak to their website viewers. Parallax scrolling is a function on a website in which two objects on separate layers are moving at different speeds. It creates an effect that “reveals” the next section as you scroll. If designed correctly, you can create a viewer experience that is interesting and informative. When, where, and what is the future for parallax?
A hashtag is a word or phrase (with no spaces) that is created to form a common label that is used for organic search traffic. As the hashtag originated on Twitter to group common messages of the same subject, it is now expanding outwards to all social media sources, such as Instagram and Facebook.