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We believe there are three primary use cases for referral marketing software. However, there are a number of ways that you can use referral software to track, incentivize conversions, and increase referrals and revenue.
Social media is inherently buzz-worthy. It’s what everyone’s doing, and what everyone’s talking about. Unfortunately, some of the things being said about social media, particularly social media marketing, are not as true as we have been led to believe. In fact, some of these misinterpretations could actually be preventing your business from maximizing the benefits of this powerful online marketing tool. Here are 4 social media myths to watch out for.
There’s no doubt about it – 2014 is set to be another explosive year for social media marketing, particularly for businesses. It’s always good practice to make some strategic forecasts and predictions in each area of your marketing plan. This can help you better hone your strategy to help you achieve and exceed your goals for the coming year. Here are some of our predictions for what we believe social media has in store for business in 2014.
Building brand awareness involves… well, you know the drill. Producing quality content, being active and engaging on social media, sending out email newsletters to the masses… lather, rinse, repeat.
More and more companies are generating real revenue from referral marketing and affiliate marketing channels. To maximize their effectiveness, though, it’s important to understand how the two are different, and create specific plans for each. To create an effective strategy for a word-of-mouth campaign, it’s helpful to understand the motivations of both affiliates and ambassadors.
Social validation is one of the greatest motivators in our daily lives. According to Maslow’s hierarchy of needs, once our basic physical and safety needs are met, the next set of needs includes a sense of belonging and love, followed immediately by esteem needs — things like status and respect. Both groups tie directly into the concept of validation from one’s social group.
Attract, Convert, Close, Delight. If you are an inbound marketer this is your mantra. Tell me truthfully, do you spend an equal amount of time nurturing customers in each stage? Most of the marketers I talk to tell me that they spend less and less time as they move through the stages of the inbound methodology.
Americans spend an average of 158 minutes on their mobile devices everyday. That’s more than 15% of their time awake. Perhaps more surprising, 75% say they bring their phones into the bathroom, and another 15% admit to answering their phones during sex. In other words, people love their mobile devices.
If you’re looking for a way to reach more customers, there’s no doubt about it. Social media is the way to go. Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017.
In March 2014, researchers found that an average of 67.91% of online shoppers abandon their carts.