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Most of us have learned over the past decade or so that you really can’t trust everything you read on the internet, especially given the fact that just about anyone can share information – many times about topics they’re not nearly qualified to talk about. The subject of content marketing is no exception.
One of the most important components of any marketing campaign – whether it’s email marketing, mobile, social media or traditional offline methods – is a clear and powerful call to action.
Every day more and more businesses take up the challenge of social media marketing, but many forget a crucial component for success: identifying the correct channels in which to invest.
Being a marketer in the age of digital media requires savvy management and communication skills. Whether you need assistance with emails, sales leads, or help consuming the world’s massive amount of content, the following Chrome Extensions have got you covered.
It is common for brands and consumers to communicate one-on-one every day. Brands talk to people online and spend money creating inspiring and educational content to grow their following. Users on social media share branded content, helping promote businesses through word of mouth marketing.
Today’s consumer lives across a multitude of digital networks. In these networks people are sharing more about brands, people, products and places they like, love and hate. An increasing number of people are growing their social capital and their influence by sharing information, and recommending businesses online. All of this sharing is more than chatter in the ether. Earning a positive recommendation is the equivalent of getting your customers to sell for you.
Online marketing budgets are increasing in 2014, and a larger piece of the pie is being attributed to trackable ROI. 77% of organizations polled in the Econsultancy Marketing Budgets 2014 Report are “committed to partnering, and implementing technology solutions to optimise marketing ROI.” Agencies are less optimistic, only 54% believe that their clients are committed to actually optimising ROI.
“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction”
Loss Aversion, Scarcity, & Customer Acquisition