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Few charitable organizations can boast the rapid growth and incredible impact numbers of Kiva. Kiva’s mission is to alleviate poverty through empowerment of local business, which it does by enabling everyday people to become lenders who send microloans from $25 to entrepreneurs of their choice around the world.
Meghan Lockwood is a natural-born writer and storyteller with a gift for good conversations. After starting her career as a financial analyst at Merrill Lynch (and realizing that managing rounding errors was a less-than-inspiring career path) she is now putting her raconteur-skills to work as a content manager for HubSpot. Meghan kindly agreed to chat with us about HubSpot, inbound marketing, and the future of the world as we know it.
Every successful marketer has integrated some level of email outreach into their overall strategy, but the best of the best know it takes a delicate balance of budget allocation, selective communication, and analytics to make sure their efforts prove well worth the investment.
For years, pay-per-click ads have been a fallback for businesses that want to drive sales online. The medium offers controlled spending and traceable returns, making it attractive to marketers used to more traditional forms of advertising.
When it comes to managing relationships with customers, many businesses have neglected a great opportunity: Customer service . . . through social media! As the number of customers expecting to receive “social customer service” continues to rise, it’s important that brands are listening, because its well worth your time.
You know that building brand loyalty takes more than the occasional Facebook post and Twitter update—it requires two-way communication between your customers and your brand, as well as the ability to provide value to your social media community.
If you were to print the amount of photos uploaded to Facebook in a single day, they would stack taller than 8 Eiffel Towers.
In another big move as a part of LinkedIn’s transition from résumé service to professional social network, the company recently announced the release of new visual profiles.
Rome wasn’t built in a day, and neither are Fortune 500 companies. It takes time, determination, and an accurate understanding of the key metrics driving the success of your brand (or empire).