Referral Marketing: The Primary Use Cases

We believe there are three primary use cases for referral marketing software. However, there are a number of ways that you can use referral software to track, incentivize conversions, and increase referrals and revenue.

3 Reasons Why Your Enterprise Needs Brand Ambassadors

Building brand awareness involves… well, you know the drill. Producing quality content, being active and engaging on social media, sending out email newsletters to the masses… lather, rinse, repeat.

6 Ways to Improve Your Marketing Strategy

“People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction”

My first taste of an affiliate marketing program came with law school and online poker. While not the most common cocktail when it comes to word-of-mouth marketing strategies, I saw the network effect firsthand. I was referring friends to play poker online and making a small amount in affiliate fees. As I continued to share my affiliate links, that small amount doubled, tripled, and eventually grew to be enough to pay off my law school loans, shift my career path, and kick off my journey as an entrepreneur.

While affiliate marketing has been around since the early nineties, we are now seeing more and more companies getting smart about their affiliate program management.

What exactly does this mean?

Brands are taking affiliate marketing seriously as a means of customer acquisition. They are investing more in this strategy; they are spending more time and resources to understand best practices; and most importantly, they are shifting how they manage their campaigns.

Are you looking for affiliate marketing tips? Well, you’ve come to the right place! We dug into our own metrics as well as industry statistics to share what the landscape today looks like for consumer brands and B2B companies leveraging affiliate marketing. And then we cornered our in-house affiliate marketing experts to give us all their best tips, tricks, and tools to help marketers succeed in their journey.

In an age where marketing is increasingly driven by technology, most marketing leaders know that one of their most important responsibilities is evaluating, buying, and implementing the right marketing technologies and then building strategies around them. And that rings especially true when it comes to scaling with affiliate marketing software.

If you’re shopping for affiliate software and are a bit lost on how to vet a vendor, you’re in luck, we can help in your search for the best affiliate marketing partner. Even the most seasoned marketer can be overwhelmed when it comes to adding new technologies to their marketing stack.